We turned SEO into a business process.
Now we’re doing it for AI.
Pak Ching
Hong Kong
Michael Schwarz
Founding Team
Answer Engine Optimization · Launching 2027
AI answers your customers’ questions now. We make sure the answer is your brand.
Why nowWhat Changed
ChatGPT, Gemini, and Claude — plus DeepSeek, Qwen, and Doubao across Greater China — now answer buying questions directly. One answer. A few brands. Everyone else is invisible.
AI gives one answer and names two or three brands. There is no page two.
Every way of phrasing a question can put a competitor in the answer instead of you.
Websites built for Google are often unreadable to AI. Great rankings, zero presence.
What Actually Matters
AI has to be able to read your site. We remove everything that stops it.
AI picks the page that answers a question best. We build that page — for every question that matters.
AI trusts what the press, reviewers, and communities say. We make sure they’re saying it about you — in English and in Chinese.
Why Now
SEO was a game of tricks — until it wasn’t.
Our founder — an ex-Googler — built, scaled, and sold one of the world’s leading SEO agencies by turning SEO into a measurable business process.
AEO is at exactly that point today.
Run by hackers selling tactics. Tools that show you problems but don’t fix them — let alone do the work. We’re starting YINLI for the same reason we started with SEO in 2009: to do it right.
We turned SEO into a business process.
Now we’re doing it for AI.
Pak Ching
Hong Kong
Michael Schwarz
Founding Team
If AI can’t find your brand today, fix it before your competitors do. Talk to us before launch.
Request a call